Canadian Club Becomes Official Partner of Soccer Canada and Canadian Premier League
TL;DR
Canadian Club gains exclusive marketing rights as official partner of Soccer Canada and Canadian Premier League, positioning the brand at the center of Canada's fastest-growing sport.
Canadian Club will implement a three-year partnership with Soccer Canada and CPL featuring stadium signage, VIP experiences, fan activations, and exclusive pouring rights at major events through 2027.
This partnership strengthens Canadian national pride by uniting communities through soccer while supporting professional players and creating memorable fan experiences across the country.
Canadian Club whiskey becomes the official spirit of Canadian soccer, bringing brand activations to stadiums from Halifax to Vancouver Island during this historic growth period.
Found this article helpful?
Share it with your network and spread the knowledge!
Canadian Club has joined the starting lineup as the official partner of Soccer Canada and the Canadian Premier League in a three-year partnership with the national soccer governing body and the country's professional men's league. This alliance comes at a time when soccer is experiencing unprecedented growth across Canada, capturing hearts from coast to coast. The partnership represents Canadian Club's deep commitment to supporting a cause larger than itself and uniting soccer enthusiasts nationwide.
As the exclusive whisky and ready-to-drink beverage partner of Soccer Canada and the Canadian Premier League until 2027, Canadian Club will support Canadian professional players both internationally and domestically. Deepti Gurkar, Senior Director of National Marketing and Canadian International Brands at Suntory Global Spirits, emphasized that this partnership goes far beyond mere sideline presence, placing Canadian Club at the heart of the action in deeply Canadian immersive experiences. The brand will create content inspired by on-field action and connect with supporters through tangible marketing activations and immersive digital content.
Fans won't have to look far to spot Canadian Club during Soccer Canada's home matches. The brand will be present with LED signage around stadiums, on-site marketing activations, tasting opportunities during select fan and VIP events, and exclusive pouring rights during major Soccer Canada events next year. Dominic Martin, Marketing Director of Soccer Canada, expressed excitement about welcoming Canadian Club to the partner family at such a significant moment for the sport, noting that the partnership will enhance the fan experience in stadiums and communities across the country.
Canadian Club's presence on the Canadian soccer scene will extend from coast to coast through its partnership with the Canadian Premier League. The brand will be visible in stadiums from Halifax to Vancouver Island through signage, match-day tastings, and on-site experiences such as pre-game gatherings and special attention in select VIP suites. Canadian Club will also be active during major events, including the Canadian Premier League Final with its VIP reception and the CPL Awards. Glen Johnson, Vice President of the Canadian Premier League and Canadian Soccer Business, highlighted that Canadian Club is a brand that, like soccer, is part of the fabric of Canada, and together they will create memorable moments that celebrate shared pride, passion, and identity both domestically and internationally. For more information about Soccer Canada, visit https://www.canadasoccer.com, and for the latest news about the Canadian Premier League, visit https://CanPL.ca.
Curated from Reportable
