The Great Greek Mediterranean Grill Expands Rapidly with 40 New Locations Planned for 2025
TL;DR
The Great Greek Mediterranean Grill is expanding rapidly, opening new locations across the U.S. and internationally, surpassing 100 operational units by year-end.
The brand's success is driven by authentic, high-quality ingredients, freshly prepared dishes, and a staged dining experience that rivals full-service restaurants.
The Great Greek's growth reflects a consumer shift toward fresh, flavorful, and healthier dining options, contributing to a better dining landscape worldwide.
The Great Greek has been recognized as a standout franchise, ranking on various lists of smartest-growing brands, showcasing its impact on the industry.
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The Great Greek Mediterranean Grill is undergoing substantial growth, with 19 new restaurant openings in 2024 and ambitious plans to expand to 40 additional locations in 2025. The franchise achieved a remarkable 46% surge in systemwide sales and more than doubled its restaurant footprint within just two years, demonstrating strong market performance and consumer acceptance of the Mediterranean dining concept.
The brand's expansion strategy includes entering new markets such as Louisiana, North Carolina, and Wisconsin while strengthening its presence in established states like Florida, California, and Texas. The company has secured 27 franchise agreements and obtained master licenses for Western Canada and Egypt, positioning itself for sustained domestic and international growth. This strategic expansion reflects the brand's confidence in the global appeal of Mediterranean cuisine and its ability to compete in diverse markets.
President Bob Andersen attributed the success to the brand's commitment to high-quality Mediterranean cuisine and exceptional hospitality. The franchise, founded by a culinary-trained father and son team, offers an elevated fast-casual dining experience featuring authentic, freshly prepared Mediterranean dishes. This focus on culinary excellence and authentic preparation methods has resonated with consumers seeking healthier dining alternatives.
In 2024, The Great Greek Mediterranean Grill reached $73 million in systemwide sales, indicating strong financial performance and market traction. The brand has experienced significant success in off-premises dining, with catering sales increasing by 43% and growing popularity through third-party delivery platforms. This diversification of revenue streams demonstrates the brand's adaptability to changing consumer dining preferences and its ability to capitalize on multiple service channels.
The franchise has gained industry recognition, ranking #15 on Franchise Times Fast & Serious list and being named a Top Mover & Shaker by Fast Casual for two consecutive years. United Franchise Group CEO Ray Titus noted that the brand's growth reflects a broader consumer trend toward fresh, flavorful, and healthier dining options. This industry acknowledgment validates the brand's strategic direction and market positioning within the competitive restaurant landscape.
With its focus on authentic recipes, high-quality ingredients, and an innovative dining concept, The Great Greek Mediterranean Grill is establishing itself as a leader in the fast-casual Mediterranean restaurant segment. The expansion plans and financial performance indicate strong franchisee confidence and consumer demand for Mediterranean cuisine, suggesting continued growth potential in both domestic and international markets as the brand capitalizes on evolving dietary preferences and the increasing popularity of Mediterranean flavors.
Curated from 24-7 Press Release
