VueReal Appoints Semiconductor Industry Veteran Robert Selley as Chief Commercial Officer

VueReal has appointed Robert Selley as its new Chief Commercial Officer, marking a significant strategic move for the technology company specializing in MicroSolid Printing™ technology. With an extensive background spanning 25 years in the semiconductor industry, Selley brings profound expertise in driving commercial strategies and fostering technological innovation. His appointment comes at a pivotal moment for VueReal as the company seeks to capitalize on growing demand for microLED displays and micro semiconductor solutions across multiple industries.

Selley's professional journey includes executive leadership roles at prominent semiconductor companies such as Nova Semiconductor, FormFactor, Cascade Microtech, and MKS. His track record demonstrates a consistent ability to build high-performing teams, implement effective processes, and cultivate key customer relationships that result in substantial revenue and margin growth. This experience positions him ideally to lead VueReal's commercial operations during a period of rapid market expansion and technological advancement in the semiconductor sector.

In his newly created role, Selley will oversee global sales and business development activities, focusing on expanding VueReal's presence across critical industry sectors including lighting, consumer electronics, automotive, augmented and virtual reality, and healthcare. This appointment follows VueReal's recent USD $40.5 million Series C funding round, which aims to scale production and expand the company's global ecosystem. The timing of Selley's appointment suggests VueReal is preparing for accelerated market penetration and technology adoption across these diverse application areas.

VueReal's CEO Reza Chaji emphasized Selley's strategic fit, stating that his extensive experience aligns perfectly with the company's mission to deliver cutting-edge solutions. Tim Baxter, Chairman of the Board, highlighted Selley's potential to accelerate platform adoption and deliver transformative solutions. These endorsements from VueReal's leadership underscore the importance of this appointment in the company's broader growth strategy and market positioning efforts.

The appointment is part of a broader strategic expansion, including recent senior leadership hires in semiconductor engineering, engineering, and operations. These moves position VueReal for accelerated growth in the microLED display and micro semiconductor markets. Selley's addition to the leadership team signals VueReal's commitment to innovation and global market expansion in the rapidly evolving semiconductor technology landscape, particularly as demand for advanced display technologies continues to surge across consumer and industrial applications.