HR.com Forms Advisory Board for State of Employer Branding 2025 Study

HR.com has formed a new advisory board for its State of Employer Branding 2025 study, assembling a group of industry-leading experts to shape the future of employer branding strategies. This initiative comes at a crucial time when businesses are seeking effective methods to attract and retain top talent in an increasingly competitive job market. The advisory board, comprising veterans and thought leaders from various sectors, will collaborate with HR.com's HR Research Institute (HRRI) to develop practical, actionable strategies for HR teams.

The newly appointed State of Employer Branding 2025 Advisory Board includes notable industry figures such as Kylie Denk, Employer Brand Manager at Index Exchange; Rachel Duran, Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise; Danica Ferrell, Recruitment Marketing Lead at MetLife; Dennis Mercier, Associate Director of Employer Branding & Recruitment Marketing at Biogen; and Marta Riggins, Strategic Consultant for Employer Brand & Employee Engagement. Their collective expertise will focus on helping HR professionals align company culture and values with recruiting efforts, enhancing their ability to connect with high-caliber talent.

HR.com CEO and Chief Instigator, Debbie McGrath, emphasized the importance of this initiative, stating, 'In today's competitive talent market, a strong employer brand is essential, and company culture plays a crucial role in shaping that brand. Integrating core values into recruitment strategies allows organizations to attract the right candidates while ensuring their message genuinely resonates with the talent they want to reach.' The research findings from this initiative will be published in a comprehensive report, offering detailed insights and recommendations for HR professionals.

Additionally, a condensed two-page infographic will be made available, providing a quick reference for key points. To complement these resources, HR.com will host a virtual event on January 16, 2025, featuring informative sessions from various subject matter experts in the field of employer branding. This study builds upon HR.com's previous research in the field, including the 'HR.com's State of Employer Branding and Recruitment Advertising 2024' report available at https://www.hr.com/en/resources/free_research_white_papers/hrcom-s-state-of-employer-branding-and-recruitment-advertising-2024_jf5j8h4t.html.

The ongoing commitment to providing up-to-date insights reflects the rapidly evolving landscape of employer branding and its growing importance in talent acquisition and retention strategies. The HR Research Institute, powered by HR.com, has established itself as one of the most productive and respected HR research institutes globally. It regularly publishes high-quality reports across a wide array of HR topics, helping more than 2 million HR professionals and their organizations make strategic decisions based on informed and insightful research findings available through https://www.hr.com/en/research.

As companies continue to navigate the challenges of attracting and retaining top talent in a dynamic job market, the insights provided by the State of Employer Branding 2025 study and its advisory board are expected to be invaluable. By focusing on the integration of company culture, digital media, and performance metrics in employer branding strategies, this initiative aims to equip HR professionals with the tools and knowledge needed to succeed in the evolving landscape of talent management.