The Great Greek Mediterranean Grill Reports 61% Sales Growth and Major Expansion in First Half of 2024

The Great Greek Mediterranean Grill has demonstrated remarkable growth during the first half of 2024, opening seven new locations across six states including Alabama, California, Georgia, Utah, and Florida while signing multiple franchise agreements for future development. This expansion has yielded impressive financial results, with a 61% increase in systemwide sales compared to the same period in 2023. Bob Andersen, President of The Great Greek Mediterranean Grill, attributes this success to the brand's strong development strategy and the dedication of its franchise owners.

Currently operating 54 locations across 17 U.S. states, the brand has recently expanded internationally with its first restaurant in Toronto, Canada, signaling the beginning of a broader global growth strategy. The company's ambitious plans for 2024 include opening an additional 25 locations by year-end, introducing the brand to new states such as New Mexico, North Carolina, Pennsylvania, and Wisconsin. With 270 units in its development pipeline, The Great Greek Mediterranean Grill is on track to surpass 100 locations by 2025, demonstrating sustained growth momentum in the competitive fast-casual sector.

The brand's industry recognition includes being named a Top 100 Mover & Shaker by Fast Casual for the second consecutive year, ranking 13th among the top 75 brands—a significant jump of 32 spots from the previous year. Additionally, the South Florida Business Journal has recognized the company as one of the fastest-growing companies of 2024 based on revenue growth over a three-year period. Ray Titus, CEO of United Franchise Group™, the parent company of The Great Greek Mediterranean Grill, emphasized the brand's unique position in the Mediterranean fast-casual segment, noting that the company's focus on quality, service, and value has resulted in high customer satisfaction and loyalty.

The brand recently celebrated its achievements at the United Franchise Group's 2024 World Expo in Nashville, where individual franchise owners and multi-unit operators were recognized for outstanding performance through awards in categories such as MVP, President's Award, and Circle of Excellence. As part of its growth strategy, The Great Greek Mediterranean Grill has introduced a Millionaire Club, inducting 16 locations that have achieved significant sales milestones, underscoring the financial potential of the brand's franchise model.

The Great Greek Mediterranean Grill's menu, inspired by authentic Mediterranean recipes passed down through generations, continues to be a key factor in its popularity. The brand's commitment to fresh, in-house preparation of dishes has resonated with consumers seeking healthy and flavorful dining options. As The Great Greek Mediterranean Grill continues its expansion, it remains an integral part of the Big Flavor Brands™ foodservice division of United Franchise Group™, providing additional resources and expertise to support its ambitious growth plans and maintain its leadership position in the Mediterranean fast-casual restaurant industry.