Activate Games Opens Cambridge Location, Signaling Shift in Entertainment Industry

Activate Games Inc. has announced the grand opening of its Cambridge, Ontario location on July 14, 2024, marking the company's fifth location in Ontario and solidifying its position as the fastest-growing entertainment concept worldwide. This expansion represents a significant development in the entertainment industry as Activate continues to revolutionize how people experience gaming by seamlessly blending physical activity with interactive entertainment. The company's rapid growth is demonstrated by its current portfolio of 14 locations across Canada and 12 in the United States, with international expansion into the UK, Ireland, and Dubai planned for the future.

The Cambridge location holds particular significance for co-founders Adam and Megan Schmidt, representing a return to the community where their entrepreneurial journey began. Adam Schmidt, CEO of Activate Games Inc., emphasized the strategic importance of this expansion, stating that it allows the company to reach more communities, create new jobs, and further solidify their presence as a leader in active gaming. Megan Schmidt described bringing Activate to the Waterloo Region as a dream come true and heartfelt return to their hometown, adding personal significance to this business expansion.

The new Cambridge venue spans 11,258 square feet of gaming space featuring 11 different game rooms for players to conquer. Each game lasts between 1-3 minutes, with the full gaming experience lasting 75 minutes. The location at 42 Pinebush Rd is strategically situated for easy accessibility from the ON-401 highway. Activate Games caters to a wide age range, welcoming players aged 4 and older with operating hours designed to accommodate various schedules, including extended weekend hours. Visitors can prepare for their experience by wearing activewear and indoor runners while completing the required waiver in advance to streamline their visit.

This expansion represents more than just adding another location to Activate's growing portfolio—it signifies a fundamental shift in the entertainment industry toward more interactive and physically engaging experiences. By combining physical activity with gaming, Activate is addressing the growing demand for more engaging entertainment forms while potentially impacting public health by encouraging more physical activity among gamers. The company's success story may inspire other entrepreneurs in entertainment and technology sectors, potentially spurring further innovation in active gaming. As Activate continues to expand, it creates new job opportunities in local communities while contributing to regional economies. The company's unique approach to entertainment could reshape how people think about leisure activities and influence the broader entertainment landscape toward more active lifestyle options.