Jeff Schwarz Launches 2024 Auction Series to Support Fallen Officers' Families

Jeff Schwarz, the renowned television personality and owner of Direct Liquidation, is embarking on a remarkable initiative to support the Memorial Ribbon Society of Canada. Throughout 2024, Schwarz, affectionately known as 'The Liquidator,' will be auctioning off donated items, with all proceeds going towards the noble cause of assisting the families of fallen police and peace officers across the nation. This sustained effort represents a significant commitment to supporting those who have lost loved ones in law enforcement service.

The upcoming auction on Saturday, March 30, 2024, marks the second in a series of events, following the success of the inaugural auction. This time, the lineup of donated items promises to be even more enticing, with contributions from esteemed partners and celebrities. The continued support from both corporate partners and individual donors demonstrates the widespread recognition of the importance of supporting law enforcement families during times of tragedy.

One of the standout lots is a 'Range Rover Sport SVR for Kids,' generously donated by Roy from Storage Wars Canada, in partnership with Direct Liquidation Toronto and XO Auctions. This exclusive addition, LOT 9A, 'RANGE ROVER SPORT SVR for Kids,' is sure to captivate bidders and collectors alike. The involvement of high-profile television personalities and established auction houses lends credibility and visibility to the fundraising effort, potentially increasing participation and final bid amounts.

In a testament to his unwavering dedication to charitable causes, Jeff Schwarz himself has magnanimously contributed a signed memorabilia featuring the esteemed Floyd Mayweather Jr. to the Ribbon Memorial Society. LOT 9B, Signed Floyd Mayweather Jr. w/COA, is a must-have for any boxing enthusiast or sports memorabilia collector. Such high-value donations from prominent figures in the entertainment and sports worlds significantly enhance the auction's appeal and fundraising potential.

The auction also features a framed card collection of Edmonton Oilers star player, Connor McDavid #97, LOT 9C Collectors' Item donated by Richy Middleton, a true gem for ice hockey fans and collectors alike. The diversity of items available ensures broad appeal across different collector markets and interest groups, maximizing participation and fundraising outcomes.

'Successful bidders of each item can not only enjoy their newfound treasure but can know that their purchase is going to support families and children of our fallen honourable law enforcement,' says Jeff Schwarz, AKA The Liquidator. 'Plus, participating in online auctions is fun. Things can get pretty crazy, and I love engaging with bidders live online.' This approach combines charitable giving with entertainment value, potentially attracting participants who might not otherwise engage in traditional charity events while raising awareness about the challenges faced by families of fallen officers.