Missing Thorn Expands Non-Alcoholic Wine Availability Across Canada Amid Surging Demand

Missing Thorn, a Napa Valley-based non-alcoholic wine brand, has announced its official launch and expanded availability across Canada in response to the surging Canadian demand for sophisticated alcohol-free options. The market for non-alcoholic beverages in Canada is projected to reach C$68 million by 2030, with the category growing over 24% last year alone. The brand, co-founded by award-winning winemaker Aaron Pott and innovative vintner Stephanie Honig, partners with Scott Merwin and Ravenna Wine Imports for distribution throughout the Canadian market.

The collection features five distinct varieties including a Still Red, Still White, and Still Rosé, along with a Sparkling White and Sparkling Rosé. Each wine is natural, vegan, gluten-free, and low in calories, offering an expressive, expertly crafted experience for mindful drinkers. The wines are made from California-sourced grapes and undergo a cutting-edge low-temperature vacuum distillation process that preserves their character while removing alcohol content. This technological approach allows the wines to maintain their complex flavor profiles and aromatic qualities that are typically lost in traditional dealcoholization methods.

Since its late 2024 debut, Missing Thorn has experienced extraordinary consumer enthusiasm, achieving 300% growth in Q1 and Q2 2025. The brand has received significant critical acclaim, with The New York Times calling its still wines 'unicorns' and Food & Wine praising the Rosé as 'better than many' alcoholic versions. Famed restaurateur Danny Meyer described Missing Thorn as a 'game-changer' in the non-alcoholic beverage space, highlighting the growing acceptance and demand for premium alcohol-free options among discerning consumers.

Stephanie Honig, President and Co-Founder, expressed excitement about sharing Missing Thorn with Canada's wine lovers, while Aaron Pott, Co-Founder and Winemaker, emphasized the craftsmanship evident in each bottle. Scott Merwin, Founder of Ravenna Wine Imports, noted the significant rise in demand for non-alcoholic beverages in Canada, reflecting broader consumer trends toward health-conscious consumption without sacrificing quality or experience. The wines are available immediately in Ontario through Ravenna Wine Imports and online, with further provincial rollout currently underway. Pricing positions the brand in the premium segment at approximately $25–$30 CAD per bottle, aligning with the quality expectations of the target market. For more information on market trends, refer to https://www.alliedmarketresearch.com.