Employee Engagement Emerges as Top HR Priority with Frequent Surveys Driving Key Performance Metrics

A recent study conducted by Workbuzz and HR.com's HR Research Institute has revealed that enhancing employee engagement and experience is the top priority for HR professionals. The research, titled 'Trends in Employee Engagement 24/25,' sheds light on the evolving landscape of human resources and the strategies organizations are adopting to boost workforce productivity and satisfaction. The study emphasizes that while employee engagement is at the forefront, HR leaders are simultaneously focusing on other critical areas including increasing worker productivity, attracting top talent, cultivating a positive organizational culture, and promoting employee well-being.

One of the key insights from the research is the significant role of communication in addressing HR priorities. The study reveals a positive correlation between the frequency of employee surveys and organizational success in crucial HR areas. Companies that conduct surveys at least quarterly report substantially greater improvements in various aspects compared to those surveying less frequently. Retention rates improved by 53% versus 21%, talent attraction increased by 58% versus 27%, productivity and performance enhanced by 62% versus 30%, and diversity, equity, inclusion, and belonging improved by 64% versus 43%.

The research also highlights the importance of effective communication with frontline workers, who are often harder to reach due to the nature of their work. Organizations that reported increased employee experience and engagement levels over the past year were significantly more likely to find it easy or very easy to communicate with frontline workers at 70% versus 20%. Debbie McGrath, Chief Instigator and CEO of HR.com, emphasized the significance of these findings, stating that employee engagement and communication are more than just buzzwords but are a cornerstone of organizational success.

Ryan Tahmassebi, People Science Director at WorkBuzz, added insight on the frequency of feedback, noting that annual surveys are a start but are not enough in today's fast-paced workplace. Organizations that create real-time feedback loops and maintain open communication channels are better equipped to respond to employee needs and drive engagement. The implications of this research are far-reaching for businesses across industries as they navigate the complexities of the modern workplace.

HR professionals and business leaders can access the full research report, Trends in Employee Engagement 24/25, for a comprehensive analysis of engagement practices and strategies. Additionally, a recorded session titled Today's Top HR Priorities and Practices Heading into 2025 is available, featuring insights from industry experts on navigating workforce management challenges. As organizations strive to create more engaging and productive work environments, this research serves as a valuable resource for developing sophisticated approaches to meet the evolving needs of the workforce.