Activate Games Brings Interactive Physical Gaming Experience to Regina with Free Opening Week

The entertainment landscape in Regina is set for transformation as Activate Games prepares to open its first local facility on August 21, 2024, marking a significant development in the evolution of active gaming experiences. This expansion represents Activate's growing presence across North America and demonstrates the increasing consumer demand for entertainment options that combine physical activity with interactive technology. The company is celebrating this milestone by offering free admission to visitors from August 21 to August 28, 2024, providing the local community with an opportunity to experience this innovative concept firsthand.

Activate has gained substantial popularity through viral TikTok videos, showcasing its unique approach to gaming that merges physical movement with technological interaction. The Regina location spans 12,989 square feet and features 12 different game rooms, offering visitors a comprehensive 75-minute gaming experience. Key attractions include the Mega Grid with over 500 multi-activated tiles, the Strike game where players aim at beaming bullseyes, and a Laser room designed to simulate modern spy experiences. These features highlight how the company is addressing the growing consumer interest in immersive, health-conscious entertainment alternatives.

Adam Schmidt, Founder & CEO of Activate, emphasized the strategic importance of the Regina expansion, noting the city's strong community spirit and enthusiasm for new experiences as ideal characteristics for their business model. The facility at 2550 Quance Street will utilize advanced electronic RFID wristbands that enable players to track progress, accumulate points, advance through levels, and win prizes during gameplay. This technology-driven approach has been instrumental in Activate's rapid growth, with the company now operating 40 locations across the United States and Canada and serving a global player base exceeding 2.6 million people according to their official website https://www.activate.games.

The Regina opening forms part of Activate's broader expansion strategy, with additional Canadian locations planned for Toronto Stockyards and Coquitlam, BC later this year. The company's growth extends beyond North America, with international debuts scheduled for Dubai in Fall 2024 and the United Kingdom in 2025. This expansion pattern indicates strong market validation for the active gaming concept and suggests potential for further industry transformation. The Regina facility will operate Sunday through Thursday from 9:30 a.m. to 10:00 p.m., and Friday to Saturday from 9:30 a.m. to 11:00 p.m., accommodating various visitor schedules.

This development represents more than just another entertainment venue opening—it signals a shift in how communities engage with recreational activities. By successfully blending physical exercise with gaming technology, Activate demonstrates the commercial viability of health-conscious entertainment options. The company's substantial player base and rapid expansion suggest this model resonates with contemporary consumers seeking social experiences that incorporate movement and technology. For Regina residents, the arrival of Activate provides a novel form of social entertainment that encourages physical activity while delivering unique gaming challenges, potentially influencing local entertainment trends and public health initiatives.

The broader implications of Activate's growth extend to the entertainment industry as a whole, potentially inspiring similar concepts and driving innovation across the sector. The company's success indicates market readiness for entertainment formats that address growing concerns about sedentary lifestyles while maintaining engaging, technology-driven experiences. As active gaming continues to gain traction, it could influence how other entertainment providers develop their offerings, creating new opportunities for businesses that can effectively merge physical activity with digital engagement. The free admission period offers Regina residents a chance to experience this emerging entertainment trend firsthand, potentially establishing new patterns of social recreation in the community.