Vicinity Motors Appoints Brent Phillips as President to Drive Electric Vehicle Expansion

Vicinity Motors has announced the promotion of Brent Phillips to the role of President, bringing over 30 years of commercial transportation industry experience to the electric vehicle manufacturer's leadership team. Phillips previously served as General Manager at Alliance Bus Group, where he drove operational excellence and sales growth, and held the position of Vice President of Sales, Commercial Bus Group at REV Group, overseeing multiple brands and distribution channels across two manufacturing facilities.

In his new capacity, Phillips will lead Vicinity Motors' sales, assembly, procurement, and engineering teams while providing strategic direction for the company's sales and operations programs. A central component of his mandate involves ensuring commercial fleets have access to Canada's only purpose-built, fully-electric work truck through the VMC 1200 Dealer network. This initiative represents a significant opportunity for businesses seeking to transition to electric transportation solutions while maintaining operational efficiency.

Phillips will also focus on strengthening dealer support systems for vehicle sales and service, recognizing that robust aftermarket support is crucial for widespread electric vehicle adoption. The company plans to launch a strategic network of VMC 1200 Dealers across the United States, expanding Vicinity Motors' market presence beyond its established Canadian operations. This cross-border expansion strategy positions the company to capitalize on growing demand for electric commercial vehicles in both markets.

Additional strategic priorities include bringing production of the Vicinity Lightning electric bus to Ferndale, Washington, and enhancing the existing VMC 1200 Dealer network across Canada. These moves signal Vicinity Motors' commitment to local manufacturing and distribution infrastructure development, which could create economic opportunities in the communities where these facilities operate. The appointment comes at a time when commercial fleets are increasingly seeking electric alternatives to reduce operating costs and meet sustainability goals.

With Phillips' extensive background in commercial transportation leadership and distribution management, Vicinity Motors is positioned to accelerate its growth trajectory in the competitive electric vehicle market. The company's focus on purpose-built electric work trucks and buses addresses specific market segments where electric alternatives have been limited, potentially opening new opportunities for commercial fleet electrification across North America.